How To Increase Your Google AdSense CTR: Tips, Tricks & Guidelines

Who else wants to increase they AdSense CTR numbers? Everyone should be raising their hand. I’m going to tell you some of the secrets I have learned about AdSense throughout the years, and more specifically what you can do to increase your CTR percentage.

If you follow these steps, you should have no problem increasing your CTR by at least two percent, and you could possibly see a 100 to 1,000% or more increase if you follow these steps well.

Put Ad Units On Pages With Lots Of Text

This one is kind of a no brainer, but it makes perfect sense. For the most part, AdSense ads are displayed as text, and you can force AdSense to only display text ads too, which will work to your advantage. The more keywords you have, and the more content on your page, the easier it is for your ads to blend in with your site.

Do Not Tell Your Visitors That These Are Ads

I have never understood why people blatantly point out to their visitors that what they are seeing is an advertisement, either by using “Sponsored Links” or “Adverisements,” since those are the only acceptable methods for labeling your ads. Google already tells the user that these are Google ads!

Place Your Ad Units Above The Fold

You only have a couple of seconds to capture your visitor’s attention, so why would you waste your time by putting ads where they can’t see them?

Use Ad Unit Sizes That Are Proven To Work

Google, and many others, have said that the wider the ad, the better. Use this information to your advantage.

Blend The Color Of Your Ads With The Colors Of Your Site

Another no brainer. You do not want your ads to stand out, you want them to naturally blend in with the rest of your site. Keep the same theme throughout.

Blend Ads With Your Site

This one goes along with the blending of colors, but the emphasis here is that your ads shouldn’t have borders or even look like ads at all. Place it next to your text, making sure the text either wraps around the ad, or flows above and below it in a natural fashion.

Use Your Layout To Your Advantage

If your site has a sidebar, make sure the sidebar is the same width as your ad unit. A Wide Skyscraper (160×600) or Skyscraper (120×600) would be perfect for a navigation sidebar. Another sidebar size would be either the Medium Rectangle (300×250) or Square (250×250). Here’s an example of a good way to layout your ads relative to your content:

Place Your Ads On The Top Left Side Of Your Website

Eyetracking studies show that people read in an F- or E-shaped pattern. This is information you can use to your advantage.

Track Your Ads With AdSense Channels

You should always have a way to know which of your ad units are performing the best. Utilize the built-in channels to label your ads. It is also a great way to experiment. Maybe you don’t want to blend your ads, and instead want them to stand out. Label that ad as so, and run both variations for a week each.

I hope these tips will help you increase your AdSense CTR numbers. Depending on what your CTR rate is now, you can easily expect a 100 to 1,000% increase. Good luck!

Source: divspace.com