Dec 13, 2007

10 Tips for Writing Better Posts

Here are some tips for writing good posts, just post here for sharing... ^^


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A blog is only as good as its content. Increasing the quality of our blog posts can bring traffic, inbound links, social bookmarks, subscribers, comments, and other rewards every blogger works hard to achieve. This post lists ten simple things you can do to produce better posts, every time.



1. Write headlines that promise value. The reason numbered headlines are so in vogue is that they’re incredibly specific about what the reader will get by reading the article. You can be both specific and gripping without numbers, however, as long as you use your headlines to give readers an enticing preview not of what your article is about, but what it has to offer. A good strategy is to think of your headline as the sign on a door you want readers to open: what kind of sign would make the reader want to peek inside?

2. Begin with a gripping lead. A great headline will get your readers to open the door, but the strength of your first paragraph will determine whether they step inside. The first few sentences of your posts should expand on the headline and get more specific about what the content has to offer, whether it be entertainment, humor, information, or important facts.

3. Signpost your logic with sub-headings. I tend to go against the grain in my reasoning for using sub-headings. As far as I’m concerned, sub-headings help your visitors read, not simply scan. Good sub-headings give readers an angle to approach the following paragraph, help interlink your ideas, and break up complicated thoughts into manageable chunks.

4. Utilize whitespace and images. Whitespace is the empty space in your blog layout (whether it’s white or not). Whitespace around your text makes it much easier to read, and a simple way to introduce more whitespace into your posts is to use frequent paragraph breaks. Another strategy to make your posts more readable is to break up your posts with relevant and illustrative images.

5. Weave appropriate links into your words. A good rule of thumb: whenever you write a string of words specifically relevant to content you’ve seen elsewhere, or a previous post you’ve written, turn those words into a link. There are a great number of benefits to doing this. You may be noticed by those you’re linking to, you can get traffic from trackbacks, it can encourage readers to explore your blog, and it adds another layer of depth and detail to what you write.

6. Suggest further reading. When appropriate, direct readers to other content you’ve written on the topic at the end of your post. Some bloggers do this with the ‘Related Posts’ widget, but you’re more likely to capitalize on reader attention of you suggest the links within the body of your post, while they’re still in ‘reading mode’.

7. Engage the reader. A simple strategy for increasing your comments is to ask readers what they think. Opinions are much more freely given than experiences, so asking for opinions is likely to produce better results.

8. Rigorously edit what you’ve written. Check for typos, make sure your links work, check that your logic is clear and your formatting is displaying correctly. Fixing up your posts at a later date may cause the post to re-appear in feed readers, which won’t be appreciated by those who’ve already seen it.

9. Make it shorter. Delete unnecessary words, sentences, and paragraphs. Retain only the minimum amount of information needed to make your point. Readers are more likely to commit to reading something they know they will finish. You don’t need to make every post you write short, but you will always benefit from making it shorter.

10. If you have the time, let your posts marinate. When you’ve been working on a piece of writing for an hour or two it can be hard to look at it with fresh eyes. You’ve probably noticed how different a piece of writing can seem when you re-read it a few days later, once you’ve had time to forget the thoughts behind each sentence. Letting your posts sit for a time will allow you to better look at your work from the perspective of a reader, and work out what needs to be improved.


Source: dailyblogtips.com

10 Effective Ways to Get More Blog Subscribers

1. Make it easy and obvious

As I’ve said before in more detail, make your subscription options prominent, offer an email alternative to RSS, and ask for the subscription, preferably at the bottom of each post.

2. Be laser focused

Make sure that you are primarily focusing on a particular topic, and the more specialized that topic is, the better you’ll do. It’s also key to step back and evaluate whether there are enough prospective readers in your chosen niche. It’s better to be brutally honest with yourself than to toil away and end up disappointed.

3. Offer a bribe

Relax, it’s nothing illegal. It’s an ethical bribe, in the form of a free ebook, report, e-course or audio series. Typically this only works with email subscriptions tied to autoresponders, because you want to condition delivery of the bonus on subscription.

But here’s a nifty way to do it with RSS:

If you have a WordPress blog, use the free Feedvertising plugin to link to the download page for your free gift. Since Feedvertising links only show up in the feed (and not in the post), only feed subscribers will see the link and have access to the bonus.

4. Use viral ebooks

This is a spin on the ethical bribe strategy, but instead you let other people give away your PDF ebook or even bundle it for sale with other products. The PDF in turn promotes your blog. Check out this post to see how I bundled my free Viral Copy report with a book that spent several days at the top of the Amazon bestseller list.

5. Dedicated subscription landing page

Create a page that is dedicated to nothing more than obtaining a subscription, and drive traffic to it from your blog, AdWords, or really any other source you want. You can even put it on a unique URL, and add in the ethical bribe strategy to increase signups. For more information on doing this with AdWords, read this article, and then this one.

6. Become a guest blogger

Contributing content to someone else’s blog may seem crazy, but it’s a solid strategy to gain exposure for your own blog and build your subscriber base. Just make it very clear to the blog owner that you require a very brief byline at the end of the post, with a link back to your site. And make sure it’s original content, not something recycled off of your blog.

7. Start a podcast

Start a related podcast on your subject matter, and get it into iTunes and listed in the various podcasting directories. Mention your blog in every episode and the benefits of subscribing, and try to land some interviews with prominent players in your niche. Not only will you be opening up a new promotional channel, you’re also creating bonus content that can be reused as part of your ethical bribe campaign for new subscribers.

8. Post in forums

A tried and true technique since the earliest days of the Internet is to be a helpful, proactive participant in forums that are important in your niche. People will notice that you are offering yourself up to others, and will be more inclined to see what else you have to offer with your blog.

9. Networking

This is perhaps the most overlooked strategy for gaining traffic and subscribers. Don’t badger other bloggers for links, because it rarely works anymore. Find a way to help them with something, and then eventually work that initial graciousness into a business relationship and even friendship. There are real people behind these blogs, and they respond to good will just like people do offline.

10. Cross-promotional deals

Here’s another cool way to make use of the Feedvertising plugin for WordPress.

Find a blogger that publishes related, but non-competitive content. Work out a deal where you both promote each other in your RSS feeds, using Feedvertising. If one blog has way more subscribers than the other, work out a ratio deal. Since Feedvertising allows you to create up to six rotating links, the smaller blog would promote the other blog continuously, while the larger blog would reserve one slot for the smaller blog, and use the other slots for other cross-promotion deals, affiliate links, or sponsor ads.

So there you have it, with one additional word of caution.

All of the above presupposes that you are producing the best content you can. If you honestly cannot say that you are doing your best work content-wise, start there. But afterwards, using some or all of the above will definitely increase your subscriber count.


Source: www.copyblogger.com